Romney Waving the White Flag?

January 31st, 2008 By: Jason, Managing Editor | Tags:

TPM reports that the Romney campaign is cutting way back on advertising, buying only California TV ads so far in advance of the Feb. 5th “Super Tuesday” races.

The only possible way to read this dramatic ramp-down of effort is that the Romney campaign seems to be giving up. In combination with McCain’s receipt of Schwarzeneggar’s endorsement and his likely receipt of the lion’s share of Giuliani and Huckabee voters, the Romney campaign may have concluded that there is simply no conceivable route to victory remaining.

UPDATE: Romney may be running more ads than previously reported, but the lateness and narrowness of the ad buy indicates a significantly more selective and targeted approach than we have grown to expect from Romney.  As Romney is in large part self-financed, this sudden care with money indicates a significant decrease in Romney’s own confidence level.  Expect Feb. 5 to be Romney’s “last stand”.

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  1. Justin Gardner
    January 31st, 2008 at 22:36
    Reply | Quote | #1

    He’s also buying TV ads in other states too: http://www.politico.com/blogs/jonathanmartin/0108/Romney_to_reach_into_pocket_make_significant_Feb_5_buy_.html

  2. Justin Gardner
    January 31st, 2008 at 22:47
    Reply | Quote | #2

    By the way, how do you use Safari with this commenting software and still get spaces between paragraphs?

  3. Romney » Romney Waving the White Flag?
    January 31st, 2008 at 23:27
    #3
  4. vincent
    February 1st, 2008 at 00:14
    Reply | Quote | #5

    Romney has lost Florida. He is polling number one in Utah and maybe Massachusets and will lose in most other states on Supertuesday. Is there still a road to victory?

  5. kritter
    February 2nd, 2008 at 05:18
    Reply | Quote | #6

    Look at how he’s outspent his opponents in Florida, NH, and Iowa, and still lost. The ads aren’t taking hold. He is, first and foremost, a businessman, who knows a bad investment when he sees one. Presently, the Republican party (with the exception of some major conservative forces) is rallying behind McCain. I get the feeling that even the conservatives aren’t that wild about Romney and his many changes of position on social issues.

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