Unity08 Candidate Rankings

September 13th, 2007 By: marc moore | Tags:

Unity08, an attempt to influence the presidential nominating process on-line, has published a new set of results. A few of the slides caught my interest. First, the slide that ranks the presidential candidates (at the time):

image

Unity voters are nonplussed by the field, that’s for sure. Obama garnered a distinct preference, which leads me to believe that Unity’s participants are those who lean toward “outsiders”.

Yet the slide ranking the importance of various issues contradicts that notion:

image

Given this I see no reason for Obama to rank at the top of the previous list. The opposite, if anything.

I’ve seen a lot of interest in Unity on the web but I found it interesting that their survey drew about 20,000 participants. Not an insignificant number but hardly an-on-line revolution.

Another interesting slide is the participant demographic slide.

image

Older, wealthier, better educated, and more male than average. On the whole, it seems to me that Unity08 is not a particularly interesting movement in regard to the larger population or the election process as a whole.

I’m disappointed on all counts, personally. I’d hoped for more.

Cross-posted at Black Shards.

Update:  amended number of participants per Bob Roth of Unity08 marketing.  This number was missing from the survey results, unfortunately.

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  1. Interested
    September 13th, 2007 at 06:19
    Reply | Quote | #2

    only 37% thought it important that the person was able to be bi-partisan?

    Isn’t that what the entire bit of Unity08 was about?

    . Instead, we will focus on how America can find common ground on critical issues – to give the overlooked moderate majority a voice and a choice in 2008.

  2. Michael van der Galiën
    September 13th, 2007 at 11:04
    Reply | Quote | #3

    Marc me too. This is… very disappointing. If this is it, it won’t go anywhere.

  3. Tom
    September 13th, 2007 at 12:04
    Reply | Quote | #4

    If I remember correctly, Unity08 didn’t attract much interest here either.

  4. Tully
    September 13th, 2007 at 14:50
    Reply | Quote | #5

    I thought the respondent demographics were the most interesting part. The median Unity ‘08 respondent was a middle-aged male with a college degree, in a middle-level professional job.

    IOW, roughly the same disaffected populist/libertarian demographic that drove the Perot campaign in ‘92.

  5. Bob Roth
    September 13th, 2007 at 15:45
    Reply | Quote | #6

    The study was completed by more than 20,000 members, but we only reported a sampling of those results ~3000.

    Bob Roth
    VP Online Marketing
    Unity08

  6. Tully
    September 13th, 2007 at 16:38
    Reply | Quote | #7

    The study was completed by more than 20,000 members, but we only reported a sampling of those results ~3000.

    Why?

  7. marc
    September 13th, 2007 at 16:50
    Reply | Quote | #8

    Good question. I can understand culling away the outliers but that much massaging seems invalid.

    As one of the people who completed the survey I’d prefer to know that my vote counted.

    I’d also prefer to have an unfiltered view of the other views represented by Unity participants in order to determine the reliability of the people I’m associating with.

  8. Bob Roth
    September 13th, 2007 at 18:04
    Reply | Quote | #9

    For load reasons. The more secure version was very server load intensive, while the less secure version could handle a large number of requests. In order to get the invitations sent in a timely manner to all the members, we split them between the secure and non-secure versions. The study itself was exactly the same. The highly secure version locked a member’s study so that it could not be accessed again. The less secure version could be accessed again, but we only recorded the first completion of the study.

    The sampling was random across the secure versions of the study.

    Remember, we are pushing the limits of existing technologies while also building things that will be entirely new. This is only the first vote and we’ve already done a lot of work behind the scenes to increase our ability to accept more connections in secure mode for the next version.

  9. Simon
    September 13th, 2007 at 19:02

    Given that the survey’s methodology was seriously flawed, it’s hardly surprising that the results are seriously dubious.

    With regard to slide 29, I suppose my vote is counted towards the 0% of respondents who selected the option I did. So as it turns out, 0% ≠ 0%.

  10. Interested
    September 13th, 2007 at 19:09

    existing technologies is far different from available technologies.

  11. Michael van der Galiën
    September 13th, 2007 at 20:16

    Bob, it’s good to hear from you again.

  12. Bob Roth
    September 13th, 2007 at 20:26

    Thank you, Michael. You would not believe how busy we are… we’re trying hard to keep overhead low, yet still build the tools and provide the support that our members expect. Not sleeping a whole lot around here. In fact, right now I am holed up in a Starbucks on the west coast refueling and trying to get caught up on email. Lovin’ it, though.

  13. Tully
    September 17th, 2007 at 02:18

    Bob,

    Query: Did you report only the more secure version? And did you report the results of it in entirety? That point is left unclear in your response.

  14. Bob Roth
    September 17th, 2007 at 20:04

    We only reported a sampling of the more secure versions. The entire results are not yet available. It is a massive amount of data and some of the questions differed between studies (none of the varied questions were reported, they were mostly specific to Unity08 itself).

  15. Michael van der Galiën
    September 17th, 2007 at 20:19

    Yeah, I’ll soon found out what it’s like to lead a major effort :)
    The offer for a guest post still stands ;)

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