About that Logo: Umh, Yeah… Creative

Filed under: Morons — Michael van der Galien, Editor-in-Chief on June 5, 2007 @ 4:58 pm CEST

The image above is the logo for the Olympic Games in 2012 in London. The British paid a mere £400,000 for its design. That’s approximately $800,000.

Not bad for such an ugly logo right?

People are comparing the logo to, among other things, the swastika.

When I first saw the logo, I thought to myself: “they could not have chosen an uglier and stranger logo.” Then I read this post at Samizdata:

What does it look like to you? To me it is obvious: a collapsing structure of some sort, perhaps a building at the moment of demolition. The sense of downwards motion towards the bottom of the page is palpable.

Breathtaking. I mean what truly magnificent symbolism. The entire Olympic endeavour has been a massive looting spree with already grotesque cost over-runs (and it is only 2007), so surely something that conjures up images of collapse and disaster is really on the money…

There is something to that.

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